Illusione

A small, enthusiast-facing brand from Dion Giolito with an unusually strong budget line.

Illusione started as a retailer's own blend and grew into a respected boutique marque. The core lines lean toward classic Nicaraguan character with a following among people who read reviews rather than browse shelves. Rothchildes is the outlier — a deliberately cheap San Andrés maduro that Giolito made as an everyday smoke, and which ended up being one of the brand's best known cigars.